Marketing & Retail
Dacia AR
Case study: vehicle projection in AR
This case illustrates one central objective: bringing customers closer to their future vehicle before the model is physically available. The AR experience places the vehicle in its real environment (home, street, car park), lets users walk around it, examine details and explore the cabin — real projection, not abstraction.
Dacia presented this principle publicly with the Dacia AR application, announced in June 2022, designed to view models in 3D at full scale. For sales networks, this format adds a lever when certain configurations are not immediately visible in the dealership.
Observed business value
- Better understanding of volumes, trims and proportions.
- A more interactive experience than a conventional web configurator.
- Faster decision support thanks to contextualised visualisation.
- A stronger sales pitch backed by mobile immersive material.
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