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A Meta Quest 3 headset resting on a wooden counter in front of a green wall bearing the Dacia logo.

Marketing & Retail

Dacia MR

Case study: product demonstration in mixed reality

Mixed reality overlays interactive content onto the real world with a stronger sense of presence than smartphone AR. In an automotive context, this opens high-value scenarios: revealing features, comparing versions, guiding a sales conversation or delivering premium event immersion.

On this type of project we favour short, visual and immediately understandable experiences, so that pick-up stays effortless for the public and for front-line teams alike.

Examples of activable uses

  • Guided presentation of a model’s strong points in a real environment.
  • Interactive configuration scenarios with contextual information layers.
  • Event demonstrations with high-impact immersive storytelling.
  • Internal training material to align the product narrative.

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