Get in touch
Visitors wearing Meta Quest 3 headsets explore the experience in a Dacia AR space while a videographer films them.

Marketing & Retail

Dacia Concept Hipster

Client

Showing a concept car to the press

We took part in the latest Dacia Product Days. The star of the event was the Hipster concept — a compact four-seater city car.

That vehicle was not open to journalists. To get inside it, you put on a Meta Quest 3 and set off on a five-minute journey. Each zone let you walk around the car, discover what it does well, and even fit a washing machine into the boot. Yes, really.

More than 500 people over three days, across three test areas. After a short introduction to the digital environment, everyone got to try it.

Business value observed

  • An immersive demonstration that held up over three consecutive days.
  • An experience anyone could start in fifteen seconds.
  • Ten minutes of training for the staff running it.
A composite: on the left, the title “Dacia Hipster Concept — Mixed Reality experience” above a photograph of the demonstration area; on the right, the capture taken from inside the headset, where the concept car's pink and grey cabin sits in the real room.
The set-up and what the person in the headset sees, side by side.
The Dacia AR demonstration area: a participant wearing a Meta Quest 3 leans towards the virtual vehicle while a videographer films them on a smartphone; on the right, two more visitors reach out towards the car.
A participant explores the vehicle while a videographer captures the scene.
The Hipster concept explored in mixed reality during the Dacia Product Days.

Contact

Let’s talk about your project

Tell us about your need in a few lines. We come back within 48 hours with an initial view, free of charge.

Tell us about your need in a few lines: context, goal, timeline.