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Several Apple Vision Pro headsets lined up on a meeting-room table, ready for an executive committee session.

Decision & Strategy

BCG Comex Vision Pro

Case study: strategic immersion for an executive committee

For leadership bodies, XR becomes a decision-support tool the moment it makes complex information more legible and more comparable. On a Vision Pro format, the challenge is to deliver a premium, restrained, decision-oriented experience: see quickly, understand the gaps, test hypotheses and arbitrate.

Designing this kind of experience rests on three pillars: visual clarity, structured narrative, and interaction that is minimal but meaningful. The goal is not to pile on effects, but to create an environment that accelerates collective understanding and convergence on decisions.

The view from inside the headset: a large floating video panel shows a tyre production machine; below it, the 3D board of the innovation simulator and a row of colour-coded decision cards.
The view from the headset: the video, the simulator board and the decision cards.
Four participants sit along a meeting-room table, each wearing an Apple Vision Pro headset; a roll-up banner reads “eight years of sustainable product innovation in four minutes” and a camera on a tripod films the session.
A four-person session, on Apple Vision Pro.

Delivery principles

  • A storyboard built around executive-committee stakes and a short session format.
  • Strict information hierarchy to avoid cognitive overload.
  • Immersive staging consistent with the codes of an executive experience.
  • Operational preparation of each session (hardware, facilitation, support).
Walking through the application.

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