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A visitor manipulates the 3D model of a cabin displayed on screen with bare hands, their hands tracked in real time.

Marketing & Retail

H1st vision

Client

Software République asked us to build an experience around its prototype, H1st Vision. Two applications, for two very different ways of meeting the car:

  • An augmented reality application to explore the concept.
  • An application driving an autostereoscopic display — 3D discovery with no headset and no glasses, on the Vivatech stand.

The augmented reality application built on the Dacia AR foundation, with richer interaction: the vehicle is staged in an elaborate scenario that reveals the embedded technology one system at a time, rather than presenting it as a list of features.

The autostereoscopic screen is the guaranteed wow moment — walk past it and the car appears to step out of the display. Hold your hands up in front of it and you can take control: turn the viewpoint, or open a point of interest.

A nice moment along the way: when the concept car was unveiled on the main Vivatech stage, our augmented reality version was invited up there with it.

On Vivatech's Stage One, six speakers sit in a round-table discussion; the silver-grey H1st Vision concept car appears in augmented reality in the foreground.
The H1st Vision prototype joins the main Vivatech stage in AR.
A visitor raises both hands in front of an autostereoscopic display; the screen shows the vehicle cabin from above, with two blue hands tracking their own.
The autostereoscopic screen, driven with bare hands.

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